ChatGPT for Marketing, Content, Social Media, and PR

*The NEW link for the Playground: https://platform.openai.com/playground?mode=complete

In the ChatGPT Playground, you have more adjustable settings. For this course, we're not going to change the mode or the model.

Temperature - we’ll set this to 1.

Temperature and Top P - both control randomness but don’t need to adjust the Top P setting.

Maximum length - refers to the number of tokens used.

Tokens - Limits the length of requests to prevent users from asking ChatGPT to write a ten-thousand-page novel all at once. Four letters cost around one token. At the bottom of the page in the gray, you’ll see how many tokens are being used. Tokens take into account the prompts you’re typing as well as the answer that ChatGPT responds with. So, you'll likely adjust this slider as you become more familiar with it.

Frequency - This instructs the AI not to repeat things that have already been mentioned above.

Presence - Tells the AI to change the topic if it can. Like a cue to change the subject.

The NEW link for the Playground: https://platform.openai.com/playground?mode=complete

Making social media posts for different platforms can be tedious, but with ChatGPT you can streamline that process.

Email and media pitches are the most common way to cold contact journalists, bloggers, and writers. But they get countless emails every day, so the standard template email just doesn’t cut it anymore.

Whether you’re doing outreach for PR, Link Building, or something else, ChatGPT can make your pitch writing more efficient.

*Updated for 2024*

Downloadable Press Release AI Prompt template now included.

Have you ever been stuck when it comes to writing an email?

ChatGPT is a brilliant solution to this problem.

Need to negotiate a salary?

Respond to an email in Spanish?

Calling/Emailing out sick?

Reminding a client to pay you?

Following up on an interview?

Resigning from a job?

ChatGPT can help in all of these cases, and more.

ChatGPT can quickly help you discover and create new content ideas around the type of business or website you are improving, or even the type of customer you’re targeting.

It's also important to understand the roles you're assigning the AI. In this lecture, you will get a grasp of how to leverage ChatGPT to use voice and tone guidelines.